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Not long ago, it was predicted that email and other digital products would destroy direct mail. Far from it. While the growth in digital direct marketing has slightly contracted traditional mail marketing, direct mail has actually become more effective.
Fewer mail pieces delivered to a home or business each day makes it easier for your message to stand out. And despite the ease of email, putting a powerful sale or branding message right in the hands of in-market or potential customers is still preferable and more effective
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